Job Summary
The fundamental responsibility of this position is to maintain and grow SilcoTek’s analytical business. Its core purpose is to serve as a marketing and business development liaison between SilcoTek and the analytical industry. Relationship building, communication, organization, and self-motivation are key skills for succeeding in this position. The Analytical Market Manager will communicate with and coordinate between engineers, supply chain managers, and business representatives of companies within the analytical industry as well as SilcoTek’s sales representatives (international and domestic) engaged with the industry. This individual will also be responsible for uncovering and reporting market trends and customer insights, technical needs and opportunities, and market-driven guidance to SilcoTek’s corporate strategy.
Duties/Responsibilities
Find and Communicate Game-Changing Coating Opportunities in Analytical
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Develop and maintain a gap analysis of a market needs/pain points and SilcoTek solutions (existing and needing development) to provide a roadmap for the future
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Prepare market research studies for prospective new analytical applications and/or specific customers
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Lead Analytical Business Team to identify and benchmark performance standards of SilcoTek solutions (existing and in-development) vs. alternatives
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Manage the monitoring and reporting of analytical market trends (customer-specific and macroeconomic) to internal stakeholders
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Communicate voice of customer and market research on new coating, testing, or support needs to the Technical Insights Group and Analytical Business Team
Develop and Deploy Assets to Attract Valuable Analytical Customers
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Using data from performance benchmarking noted above, develop Technical Insights and other marketing assets for attracting new analytical business
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Assist others on the Marketing team with development of analytical-specific assets
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Participate in marketing activities for other industries as required, e.g. reviewing copy or use of technical data
- Attend trade shows and customer visits in support of new business development efforts (travel requirements noted below)
Accelerate the Analytical Sales Cycle with Relevant Resources and Support
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Serve as lead technical and business contact for analytical customers and internal representatives
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Develop and manage relationships with key industry leaders and specifiers in target analytical applications; participate in relevant industry committees
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Assist analytical market sales representatives as needed to growing revenue and maintain existing accounts in the analytical market
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Along with sales representative(s), proactively target new analytical accounts with marketing assets to establish new business
Capture and Leverage Analytical Customer Insights into Internal Improvements
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Manage the voice-of-customer process from the analytical industry back to SilcoTek by communicating, prioritizing, and helping to execute the implementation of solutions that reduce customer friction
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Firmly understand industry quality requirements and communicate them to SilcoTek production, engineering, quality, and R&D teams to guide development of appropriate specifications
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Develop keen understanding of customer supply chains and associated pain points to prepare recommendations for SilcoTek’s analytical growth plan
Required Skills/Abilities
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Effective verbal and written communication skills
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Competent use of computers: operating systems, email, spreadsheets, word processing and database applications
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Works well with others in a team environment
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Work is typically performed in an office environment, with occasional work in a manufacturing and laboratory environment
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Technical knowledge of analytical applications in order to develop focused data/marketing assets and communicate appropriately with high-end customers
Education and Experience
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A bachelor’s degree in chemistry, chemical engineering, marketing, or business administration is preferred; degrees in supply chain management or other S.T.E.M. field are acceptable
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5+ years of experience in the analytical industry in either a business or technical capacity are required
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Master’s-level education in any field listed above is a plus but not required
Work Environment / Physical Requirements
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Work is performed in an office environment
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Hybrid work arrangement (in office and remote)
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Travel up to 12 weeks annually to attend trade shows, conferences, and customer meetings
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.
SilcoTek is proud to be an Equal Opportunity Employer
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